Gauging Company Loyalty

We kind of thought Loyola was a university in Maryland or something but apparently it’s also an interwebs company with a mysteriously missing CEO!

One of our founding members, Alex Loyola, has gone missing. He recently traveled to the United States for personal business and wasn’t heard from again. His wife, Stephanie, last heard from him on February 26th.

Ah yes, it’s a timeless story…man books flight, man arrives in U.S., man promptly disappears, never to be “heard from” again. Hmm, actually this story is only about six or so years old, now that we think about it (go TSA!). Anyway, we’re pretty sure this RedLoyola company will need your help because what the hell do they know about finding missing people?! You, on the other hand, are legend.

Like all games in the ARG genre, Project Loyola invites players to go on an adventure that takes place in both real and virtual space. However, the Project Loyola ARG is also one of the first student-developed projects in the field of alternate reality gaming. The initial launch of this project, along with a promotional campaign spanning multiple sites such as Facebook, craigslist.org and many other sites, will take place on March 5th, 2008.

”We initially decided to develop an ARG because of the uniqueness of the project,” said Jeff McNab, project lead for the Project Loyola.

Okay, we’re not sure if this is really one of the first student-developed ARGs but we’re willing to humor them since we’re kind of hot for their teacher, or whoever this was whose blog tipped us off to the launch.

Google also helped us out with the Project Lead’s blog but don’t go bugging him for kl00s or anything.