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 Despoiler » Dude, Where’s My ARG?

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Dude, Where’s My ARG?

Posted by SpaceBass on October 13th, 2009 filed in tips, trailheads

Dude, Where's My Bar?

Have you seen the recent videos “leaked” to the web featuring Seth Green and his temper? Apparently, he was mugged outside of a video production studio. We saw some discussion of this after a tape of the parking log “security footage” also surfaced, and while we thought the comments about it being a “hoax” or “prank” were probably somewhat on point, we never suspected it might be related to a promotional campaign for a popular candy product. But then, we’re kind of dense that way. Thank god for this morning’s email from Sarah on behalf of the Nestlé Butterfinger Team!

All of us at Butterfinger are big fans of alternate reality games. We’re totally in awe of their creativity and amazed at the devotion and passion they inspire in ARG fans. In fact, we were so inspired we decided to create our own “lite-version” ARG. And since we’re Butterfinger, we’ve developed an irreverent, clever take on an ARG–a humor-based adventure at DudeWheresMyBar.com starring the inimitable Seth Green, and centered on the recent theft of his vintage Butterfinger bar.

Since the ARG community inspired Butterfinger to create this game, we wanted to tell the unfiction team about it personally, and hope you will try it. Our game is intended to appeal to both dedicated ARG fans, looking for a light-hearted laugh, as well as casual game players. We hope you will experience DudeWheresMyBar.com and have fun with it. Plus something cool about this ARG Lite – a grand prize for the winner – a real, solid-gold Butterfinger bar worth $10,000.

Stay tuned for updates on the game. In the meantime, we’d love to send you a supply of Butterfinger as a small token of our thanks and appreciation for the inspiration you’ve given us, so please email us your mailing address.

Enjoy the game “Dude, Where’s My Bar?” – We look forward to hearing what you think.

Angry Seth Green
Angry Seth Green
Image courtesy DudeWheresMyBar.com

Aww, that part about being an inspiration makes us feel all warm and fuzzy inside, just like whenever we eat a Butterfinger! Unfortunately, the second half of the previous statement just made us feel a little bit dirty, too. First one is free, guys!

Speaking of which, we left in the quote the part about them offering us some free product because Michael Andersen scared us recently with the story about the FCC FTC cracking down on bloggers who post product reviews without disclosing if they’ve received any free gifts from the company producing the product. We’re not exactly sure that this applies to us but we are pretty sure we have insufficient funds to pay any such potential fines, so we’re erring on the side of caution here. On the other hand, if the FCC FTC wanted to go ahead and pass some “Net Neutrality” regulations, we’d be perfectly happy to spew superlatives in a positive review of the Commission itself. If it helps them to decide, we can also offer them discreet but strategic “wardrobe malfunction” events on a personal basis. Just sayin’.

Anyway, surf on over (does anyone “surf” the “intertoob” anymore?) to DudeWheresMyBar.com and help Seth Green solve all of his problems! There could be a solid gold Butterfinger in it for ya! Hope you have good teeth.

For more information on the campaign, check out the press release.


6 Responses to “Dude, Where’s My ARG?”

  1. Wikibruce » Mysterious Evil Guy’s Evil Game of Buttery Evilness Says:

    [...] Despoiler – Dude, Where’s My ARG? [...]

  2. thebruce Says:

    Let’s hear it for form-announcements! Same email here from Sarah, only “Since the ARG community inspired Butterfinger to create this game, we wanted to tell you about it personally”. I feel shpeshal now! :P

    mmm butterfinger. wonder if they’ll ship any to Canada

  3. Michael Andersen Says:

    FTC, actually
    http://www.citmedialaw.org/blog/2009/new-ftc-rules-aim-kill-buzz-blogs

  4. SpaceBass Says:

    We stand corrected! Also still standing, our offer of discreet personalized “events.” We assume this helps rather than hinders our cause.

  5. burt reynolds Says:

    how long after the videos went up did you get the email? those sweet fun-loving marketeers!!

  6. SpaceBass Says:

    I’m not sure when the videos were originally spotted but the email arrived on October 13th, FWIW.


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