We’re adding a new category today. Usually we receive tips and trailheads for campaigns just launching or already in play but our latest tip doesn’t fit so neatly into that slot. It’s not that this news is too big, you understand, it’s just that we can’t be sure that every announcement labeled as “upcoming” might or might not, prior to its projected date of fruition, turn out to have in the interim suffered from the ARGospherical equivalent of “premature ejaculation.”*

Never fear, however, for David Flor, founder of Darklight Interactive (who you may remember from such past projects as Looking Glass Labs and BrainClouds), promises that he is one puppetmaster who knows how to place his partner’s pleasure first.

Today Darklight Interactive (”DLI”, for short) officially announced their upcoming game Rachel’s Walk. The team behind Looking Glass Labs now aims even higher to bring an unprecedented cross genre alternative reality game. Rachel’s Walk will combine elements of traditional ARGs as well as old school role playing, adventure games and interactive fiction to engage players in an unparalleled immersive world. The players will have the ability to control and interact with almost everything around them – people, places, and objects – through a specialized interface. The players will have the opportunity to explore the vast lands, interact with the diverse population, and discover a domain that exists only in dreams.

Though much of the story is still shrouded in secrecy, DLI revealed that the players will follow a young girl named Rachel into an unfamiliar fantasy world, and embark on an epic journey that blurs the line between fantasy and reality, a journey filled with mystery and fantasy, heartache and joy.

Check out the full press release at BrainClouds, register to play at Rachel’s Walk, and/or jump into the Unfiction thread to compare alternative spellings of “Darklight.”

* Chaotic Friction. There, we said it.